Rediscovering FULLCOUNT: The Six Core Styles
Founded in Osaka in 1993, FULLCOUNT has built a collection centered around high-quality, fully domestically produced denim. The brand uses rare, long-staple Zimbabwe cotton (organic cotton) for its denim fabric, which is woven on rare shuttle looms in Okayama. The result is fabric that rivals vintage denim in terms of fading and offers such comfort it’s said to be “impossible to quit once you wear it.” Today, FULLCOUNT is not only respected in Japan but also internationally recognized as a leading name in “Japan Denim.”
In this “FULLCOUNT PRESS,” we aim to provide PR professionals with monthly insights into the brand.
This issue focuses on FULLCOUNT’s six essential denim silhouettes.
The Six Signature Long-Running Styles
FULLCOUNT jeans come in six signature silhouettes:
0105 – A slightly wide, loose straight fit; one of the brand's iconic models.
1101 – A plain straight cut, part of the original lineup since the brand’s founding.
1103 – A middle straight fit created for the brand’s 30th anniversary, bridging the 1101 and 1108.
1108 – A slimmer version of the 1101 with a slim straight silhouette.
1110 – A slightly tapered, modern silhouette with a touch of mode.
1109 – The slimmest model, featuring a narrow straight cut.
All models are long-time bestsellers and have undergone subtle adjustments over the years to match evolving trends.
Let’s take a closer look at each model:
0105 – The Iconic Wide Straight
The 0105 is a slightly wide straight silhouette and represents the brand’s identity. Released in 1995, it was the first model to feature Zimbabwe cotton. It’s FULLCOUNT’s widest straight fit but slightly tapered from the knee down to avoid being too baggy. Available in 13.7oz basic, 15.5oz super heavy, and 11.5oz lightweight fabrics, with options in raw, one-wash, and various processed finishes.
Click here for 0105 silhouette pants
1101 – The Original Straight
Released in 1993 when FULLCOUNT was founded, the 1101 is a plain straight cut. It’s the second widest in the lineup, with a gentle taper toward the hem. The fit is relaxed around the waist and thighs, making it easy to pair with tailored jackets. Available in 13.7oz, 15.5oz, and 11.5oz fabrics, in raw, one-wash, and processed finishes.
Launched for the brand’s 30th anniversary, the 1103 features the thigh width of the 1101 and the hem width of the 1108, creating a middle straight silhouette. It's a clean silhouette that reflects decades of trend evolution and is positioned as a “new classic.” Available in 13.7oz and 11.5oz fabrics, with raw, one-wash, and processed versions.
Click here for 1103 silhouette pants
1108 – The Popular Slim Straight
A slim straight cut with minimal tapering, the 1108 offers a clean look. The waist and thigh areas fit snugly, with moderate room from the knee down. Its timeless silhouette has made it a long-time favorite, often chosen as a first pair. Offered in 13.7oz, 15.5oz, and 11.5oz fabrics, with various finishes.
Click here for 1108 silhouette pants
1110 – Modern Tapered Fit
The 1110 stands out with its tapered, slim yet modern silhouette—not typically found in vintage denim. While slim, it has a moderately deep rise and slight room in the waist and thigh, offering stress-free comfort. This non-“Americana” silhouette matches well with mode-style items. Available in 13.7oz and 15.5oz fabrics, in multiple finishes.
Click here for 1110 silhouette pants
1109 – The Slimmest Narrow Straight
FULLCOUNT’s slimmest model, the 1109 is a narrow straight—not quite skinny. It has a strong taper from the thigh to the knee, and a straight drop from the knee to the hem. It pairs well with boots and offers a sophisticated slim silhouette. Available in 13.7oz and 15.5oz fabrics, in various finishes.
Click here for 1109 silhouette pants
That concludes this overview of FULLCOUNT’s six signature jean models.
Each model is available in sizes ranging from 27 to 40 inches. Chain-stitch hemming is complimentary at the Tokyo and Osaka stores.
Next issue, we’ll dive into FULLCOUNT’s true obsession: the fabric.
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About FULLCOUNT
FULLCOUNT is a Japanese denim brand founded in 1993 in Osaka by Mikiharu Tsujita. It uses Zimbabwe cotton for its denim, woven on rare shuttle looms in Okayama. Known for its vintage-level fades and famously addictive comfort, FULLCOUNT is highly respected both domestically and globally as a leader in “Japan Denim.”
Domestic Online Store: https://fullcount-online.com
International Online Store: https://fullcount.co/
https://www.instagram.com/fullcount_official/
Flagship Store 111 (Osaka)
1-1-1 Kyutaromachi, Osaka City, Osaka
TEL: 06-4705-1108
Tokyo Store
1F, 3-20-7 Jingumae, Shibuya, Tokyo
TEL: 03-6804-6541